I run group sessions and encourage all my participants to join the BMC because it's a great cause. The name change (not so much the fact it is changing it is the lack of engaging the membership whether it was necessary) I am undecided whether to renew my membership. I joined the BMC to protect the rights of people involved in outdoor activities (climbers, walkers, fell runners, skiers, ski mountaineer, alpinists ...everyone who steps foot on moorland, mountains and fells), for conservation purposes, to engage young people, to encourage more women into the sports. Whilst I do see this by happening I am concerned as to how much money was spent on this pointless endeavour when it could have funded more meets, more rubbish collection etc etc. It's the mentality that rebranding will some how engage a larger audience (seriously, who will say " they've got an AMAZING logo, I'll give them money"), it's actively engaging people...schools, clubs and the public. And that's not the mentality of what I understand the BMC to be and it's not really something I want to be involved in.