BMC announces new official supplier Revive Active

Today, the BMC announced Revive Active as a new Official Supplier and part of its commercial partnership programme.

Revive Active, whose products are formulated and manufactured in Ireland and exported to over 48 different countries, is confirmed as ‘Official Supplier of Supplements, Vitamins and Minerals’ of the BMC and GB Climbing, with this partnership expanding the company’s focus on activity and lifestyle.

The purpose of partnership is built around aligned values and shared goals, which will see Revive Active supporting the work of the BMC and GB Climbing. The Revive Active team will provide nutrition advice and support for the GB Climbing Team including product, through its ProSport Informed Sports certified products. They will also be working with the BMC across other areas of activity including events, sharing nutrition information and supporting the organisations participation and education work.

Revive Active’s Super Supplements product range supports the full lifecycle of BMC members across age, activity type and individual needs.  Their products go way beyond multivitamin status as each powerful sachet has a combination of vitamins, minerals, amino acids, antioxidants and ‘hero’ ingredients to create the most powerful, super supplement range out there.

But what makes them Super? Scientifically selected active, purest form ingredients work in synergy for optimum results to reduce fatigue, boost energy, support heart health and optimise muscle function. Powdered formulas ensure rapid absorption, meaning faster action, and come in convenient pre-measured daily sachets, in a range of delicious flavours, making them a joy to incorporate into your daily routine.

BMC Members will also have access to an exclusive 20% discount across the Revive Active range, redemption information will be sent to members.

With a shared understanding that challenge and adventure enriches lives, provides mental and physical well-being and unifies our community the partnership will further support and prepare our members to get the most out of their activities.

Revive Active have a vision “to see people getting the most out of life and to live healthier lives by giving their bodies & minds, what they need to be the best they can be every single day” and through this will fuel adventures, whether it’s for energy, immunity, joint health, or mental clarity.

As a recent addition to the Olympic family, Sport Climbing continues to grow in popularity alongside the infrastructure for the Great Britain Climbing Team. With the sport’s first appearance in Tokyo 2020 Olympic Games, the team are looking ahead to Paris 2024 and LA 2028 and to becoming a world-leading sport climbing nation, with four climbers, Erin McNeice, Hamish McArthur, Molly Thompson-Smith, and Toby Roberts all qualified for Team GB at the Paris Games. Support will come through expertise in supplements and nutrition from Revive Active, with their range of ProSport Informed Sports certified products, maximising nutritional advice and products available to the GB Climbing Team.

Paul Ratcliffe, CEO, BMC, said; “We are delighted to welcome Revive Active to our growing family of partners for the BMC, as we look to grow our reach and provide a route for adventure to new audiences and communities.

“This partnership strongly aligns with our ambition to broaden our reach and increase our member benefits, whilst strengthening our commitment to supporting our events and the GB Climbing Team.

“We are focussed on developing a deeper connection with our communities and we cannot do that alone, so working with like-minded organisations that share our values and goals are key. This partnership will directly support our work, GB Climbing Team and members alike.

“We have a clear programme of opportunities for organisations interested in supporting us. We welcome Revive Active into the BMC family and are excited to be working in collaboration over the next few years.”

Jon Garside, Acting Head of Performance, BMC, said; “This partnership ensures that the GB Climbing Team will have access to the highest quality nutrition, essential for reducing fatigue, boosting energy, optimising muscle function and caring for active joints. With Revive Active we now have further support to help the GB Climbing Team achieve their full potential on the world stage”

Nicola Fitzmaurice, Head of UK Marketing, Revive Active, added: “The decision to partner with BMC was essentially a simple one given the level of synergy both organisations share. Our products attempt to be as ‘inclusive’ as possible – suitable for diabetics, gluten-free, halal certified, vegan (where possible) - and are designed specifically for ‘life stages’ from 4 years and up. BMC shares the concept of inclusivity of access to the sports and activities it governs with no barrier to participation whether you’re 4 or 94. Aside from that we share deeper synergies in terms of sustainability and organisational social responsibility. The ability to work with like-minded people is important but also sets us in the right direction for a successful partnership ahead.”